John Riddle is a Senior Wealth Advisor at Brand AMG with more than 40 years of experience in the financial services industry. Throughout his career, John has specialized in behavioral-driven investment strategies and has authored foundational academic research that supports this philosophy. His approach is rooted in the belief that investor behavior can create patterns in expectations—and those patterns can present rare opportunities for long-term investors.

Before joining Brand AMG, John was Chief Investment Officer and Managing Member at Jackson Creek Investment Advisors. He also held senior leadership roles at several investment firms, including 361 Capital, BRC Investment Management (which he co-founded), Duff & Phelps, and Capital West Asset Management. Across these roles, he led portfolio management for a variety of institutional strategies serving pension funds, foundations, and private clients.

John holds a Bachelor of Arts in Finance from the University of Hawaii and an MBA from the University of Connecticut. He is a Chartered Financial Analyst® (CFA Charterholder) and a member of the CFA Institute and the CFA Society of Colorado.

Outside the office, John enjoys landscape and astrophotography, four-wheeling through Colorado’s high country, playing the occasional (frustrating) round of golf, and spending time with his wife of 45 years, his three grown sons, and five grandchildren.