Sara Smith

Director of Operations

Sara Smith

Director of Operations

Sara Smith joined Brand Asset Management Group in 2017 as an Operations Specialist and has 25+ years of industry experience in banking and wealth management. Sara was the Chief Compliance Officer for our firm from 2019 through July 2025.

In previous roles, she served as an Assistant Vice President for a local community bank and a Compliance Manager for a wealth management firm. Sara earned a Bachelor of Science Degree in Business Administration with a Specialization in Finance from Southern Illinois University Edwardsville.

Sara mostly spends her free time with her husband and two sons. When she’s not chasing the kids around, she loves connecting with friends and family, exploring new destinations, experimenting in the kitchen, and embarking on flavorful adventures during date nights at unique local restaurants. She also finds joy in giving back through volunteering.