This fall my wife and I sent our youngest daughter off to college. We went through the same process with her older sister two years ago, so we knew the drill. Or at least we thought we did. We dutifully checked off the items on the “must-have” list provided by her university and the countless items… Read More

Unless you’ve been living under a rock for the last twenty years, you’ve heard of one of the seminal business books of our time, Good to Great. In this book, Jim Collins and his colleagues seek to answer why some businesses become great companies and why others don’t. What is it that makes these companies better than their… Read More

I often re-read the letter my father wrote to our clients and team upon his retirement from Brand Asset Management Group in 2003. In a style that is somewhere between Solomon and Mark Twain, Dad wrote 152 bits of wisdom, caution, and encouragement. They came from his heart and 31 years’ experience rowing the same… Read More

As we all now know, Equifax has been added to the long list of data breaches and accidental exposure this year, joining hundreds of other companies, such as CVS, Charter Spectrum, Aetna, State Farm, Verizon and Frontier Airlines. While the Equifax incident is particularly alarming (considering the type of data they have on almost every… Read More

Brand Asset Management Group has been pleased to have Will Huhn, a junior at Washington University, join us for an internship this summer. Will has been a great asset to our team, assisting with many special projects, and always bringing his eagerness and smile to every task he undertakes. We are blessed to have him… Read More